Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Metafusion appoints Avinash Trivedi as CGO to lead business growth and scale operations across digital and programmatic platforms
Honda-backed Helm.ai unveils a vision-based AI system for autonomous driving, offering cost-effective, scalable perception for EVs and connected vehicles
CMOs face new pressure as CFOs demand clearer ROI. A shift toward outcome-led marketing is reshaping how success is measured in 2025 and beyond.
Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.
TIMindtree has unveiled BlueVerse, its new AI business unit and platform built to help organizations scale generative AI adoption across functions.
OpenAI CEO Sam Altman predicts a major AI breakthrough by 2026. Experts remain skeptical, urging careful assessment of technological and ethical hurdles.
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
With the addition of Sports18 channels, Star Sports now has a of 24 channels
Experts say market instability has split ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail are negotiating harder
Google’s Jules and Anthropic’s Claude Code represent the next wave of agentic AI coding tools—enabling autonomous, intelligent software development
Google’s Jules and Anthropic’s Claude Code represent the next wave of agentic AI coding tools—enabling autonomous, intelligent software development.
Databricks will invest $250 million in India to support AI development, engineering expansion, and digital infrastructure amid growing enterprise demand.
Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.
Metafusion appoints Avinash Trivedi as CGO to lead business growth and scale operations across programmatic platforms.
Repello AI secures $1.2M seed funding to automate red teaming for GenAI systems. With growing risks in AI deployment, the startup offers scalable tools for enterprise safety and compliance.
Sarvam AI launches Samvaad, a conversational AI platform that enables enterprises to deploy multilingual voice agents across 11 Indic languages.
In this exclusive conversation, Jagdish Mitra shares why empathy is AI’s missing link, the rise of “artificial empathy,” and what it means to unlearn privilege and relearn hustle
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of unifying consumer experiences.
Since its initial launch in January 2025, the original R1 model quickly established itself by offering a performance comparable to renowned Western models at significantly lower costs.
Inside the Martech Stack: How Indian Leaders Are Redefining Tools & Consumer Journeys
At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI
Pavan Wani, Category Lead - Pain & Respiratory, Haleon ISC speaks on enduring success of its legacy brands, importance of driving education to bust myths, innovations, new launches and more
Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable mentorship
Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail are negotiating harder
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor
Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach
A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
The tech giant had earlier announced plans to phase out third-party cookies by 2022
At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement
In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
Gyan Gupta, Chief AI Officer at AI in Action, on what it takes to move from AI experimentation to AI enablement
Understanding the difference between automation and AI is more than just a technical detail—it has direct financial implications
Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Debjyoti Dutta has been with Maruti Suzuki for over 20 years
While Abhishek Singh has been appointed Director General of National Informatics Centre under MeitY, Prabhat will be Additional Secretary in the Ministry of Information and Broadcasting
The event featured a keynote address by Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld
A fusion of two icons, one vision where heritage meets hustle
Moderated by Brij Pahwa, Editorial Lead at MarTech e4m, the session explored how leading brands are adapting their strategies in the wake of these challenges. Panelists included
Jaspreet Bindra—founder of AI&Beyond and Tech Whisperer Ltd, explores how generative AI is poised to transform marketing, the challenges around data privacy and copyright, and AI ethics
As governments continue to debate trade agreements and impose tariffs, martech stands out as a beacon of growth and innovation — agile, borderless, and indispensable to the future of global business
Each of whom has made a significant impact on the industry through their work and thought leadership
From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder
GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
Valerie Pinto has been the company’s CEO for over 10 years
In this week’s e4m Martech webinar, multiple leaders talked about the evolution of martech in the healthcare sector
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
Atmosphere Realty Achieves Early NCD Redemption of Rs 217.9 Cr
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media players and more
According to a Reuters report citing sources, the scheme provided penalty waivers for companies that came forward with proof of price fixing in the industry
Varun Shah, Managing Partner, Publicis Production, said there was a need to recognize diverse content — from mainstream hits to lesser-known gems
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
$6.5+ Bn Committed to Indian Data Centres Via PE, JVs & Acquisitions
Mt K Kapital Plans Second Real Estate Fund with Rs 2,500 Cr Corpus
ACE Group Unveils 100-acre Luxury Township on Yamuna Expressway
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
IMPACT talks to CEAT at the launch of SportDrive range of tyres
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,
In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer journeys.
This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads
Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)
As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
With over 21+ years of experience in the real estate industry, Kishore is a seasoned leader who brings a strategic vision, and a deep understanding of the real estate sector.
Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of the Adobe Global Summit 2025 in Las Vegas
Godrej Properties Acquires 10-acre Land in Bengaluru's Yelahanka
DLF Will Invest Rs 20,000 Cr to Develop Commercial Real Estate
With the addition of Sports18 channels, Star Sports now has a network of 24 channels
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity endorsements in this space.
By signing the code, online gaming intermediaries pledge to act in good faith, ensure transparency, and prioritise user safety
The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on telecast, at the stadium or related events
The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during
Zarrar Don was earlier CRO - Business News at News18 Studios
