With a legacy that spans over 85 years, Senco Gold & Diamonds – one of the largest jewellery retail chains in India – has adapted with the times in tune with the changing tastes and aspirations of the Indian customer. Their strength, as per the company, is craftsmanship backed by the ideas and creativity that emphasizes on intricate designs. While Senco Gold & Diamonds is the main brand, the company has in its portfolio sub-brands such as, silver & fashion jewellery brand Gossip targeting young girls and its recent sub-brand launch, Finesse. With the company’s mission to be the destination for those who seek the finest in luxury, the House of Senco offers a curated selection. The House of Senco bring together luxury designs from its brands, which include the everyday trend-based fine jewellery brand, everlite priced from Rs15,000 onwards and targeting age groups from 20 to 50, men’s jewellery brand Aham; its luxury brand Sennes which consists of lab-grown diamonds, leather bags and fragrances targeting younger TG – all under one roof.
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds says, “We cater to different verticals and the TG and requirements changes according to the vertical. Our campaigns are typically around how we make our jewellery, the ideas behind our designs because when someone comes to a jewellery store, you're coming for the designs. That is predominantly what drives the consumer preference.”
She continues, “Every month we release new designs, as today’s consumer is always looking for something different as we live in the world of social media. This is drivi
Related Articles
