Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Metafusion appoints Avinash Trivedi as CGO to lead business growth and scale operations across digital and programmatic platforms
Honda-backed Helm.ai unveils a vision-based AI system for autonomous driving, offering cost-effective, scalable perception for EVs and connected vehicles
OpenAI CEO Sam Altman predicts a major AI breakthrough by 2026. Experts remain skeptical, urging careful assessment of technological and ethical hurdles.
Databricks will invest $250 million in India to support AI development, engineering expansion, and digital infrastructure amid growing enterprise demand.
Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.
Repello AI secures $1.2M seed funding to automate red teaming for GenAI systems. With growing risks in AI deployment, the startup offers scalable tools for enterprise safety and compliance.
Sarvam AI launches Samvaad, a conversational AI platform that enables enterprises to deploy multilingual voice agents across 11 Indic languages.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of unifying consumer experiences.
Since its initial launch in January 2025, the original R1 model quickly established itself by offering a performance comparable to renowned Western models at significantly lower costs.
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
Understanding the difference between automation and AI is more than just a technical detail—it has direct financial implications
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Each of whom has made a significant impact on the industry through their work and thought leadership
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
Valerie Pinto has been the company’s CEO for over 10 years
In this week’s e4m Martech webinar, multiple leaders talked about the evolution of martech in the healthcare sector
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology
Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer journeys.
This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads
DLF Will Invest Rs 20,000 Cr to Develop Commercial Real Estate
Zarrar Don was earlier CRO - Business News at News18 Studios
