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Gulab

  pDOOH set to become dominant player in the broader digital ecosystem: Gulab Patil

  • by Abdul Khan
  • Mar 24, 2025

Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results

tech

  Speed and scale are the biggest advantages AI brings to advertising: Shekhar Khosla

  • by A P Sriram
  • Mar 24, 2025

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer journeys.

tech

  Unifying commerce: Why brands are blending Search, Social & Retail

  • by e4m Staff
  • Mar 24, 2025

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads

Shivangi

  Shivangi Shekhar joins Chord as Chief Strategy & Creative Officer

  • by Aarti Pahwa
  • Mar 24, 2025

Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)

martech

  Diligent Media Corporation CEO Sushant Mohan moves on

  • by Achint Setia
  • Mar 24, 2025

As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31

martech

  LTIMindtree creates new AI role for COO Nachiket Deshpande

  • by Aditi Gupta & Sonam Saini
  • Mar 24, 2025

Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect

hero reality

  Hero Realty Appoints Rohit Kishore as Chief Executive Officer

  • by Abbas Zaidi
  • Mar 24, 2025

With over 21+ years of experience in the real estate industry, Kishore is a seasoned leader who brings a strategic vision, and a deep understanding of the real estate sector.

indepth

  India is a true microcosm of Adobe’s operations worldwide: Prativa Mohapatra

  • by Abdul Khan
  • Mar 24, 2025

Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of the Adobe Global Summit 2025 in Las Vegas

godrej-test-1

  Godrej Properties Acquires 10-acre Land in Bengaluru's Yelahanka

  • by Abbas Zaidi
  • Mar 24, 2025

Godrej Properties Acquires 10-acre Land in Bengaluru's Yelahanka

dlf-ai-test

  DLF Will Invest Rs 20,000 Cr to Develop Commercial Real Estate

  • by Abdul Khan
  • Mar 24, 2025

DLF Will Invest Rs 20,000 Cr to Develop Commercial Real Estate

star

  Sports18 channels rebranded as Star Sports

  • by Aarti Pahwa
  • Mar 24, 2025

With the addition of Sports18 channels, Star Sports now has a network of 24 channels

text

  Dream11’s star-studded ad: Big money, big impact and bigger questions

  • by Aarti Pahwa
  • Mar 24, 2025

While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity endorsements in this space.

test

  Industry bodies put together voluntary code of ethics for gaming

  • by Aarti Pahwa
  • Mar 24, 2025

By signing the code, online gaming intermediaries pledge to act in good faith, ensure transparency, and prioritise user safety

tv

  No tobacco, alcohol ads or proxies during IPL: Health ministry

  • by Abhijit Avasthi
  • Mar 24, 2025

The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on telecast, at the stadium or related events

expert

  India wins ICC Champions Trophy: JioHotstar records 85 crore views

  • by Abdul Khan
  • Mar 24, 2025

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during

ai

  Zarrar Don named Moneycontrol Chief Revenue & Business Growth Officer

  • by Achint Setia
  • Mar 24, 2025

Zarrar Don was earlier CRO - Business News at News18 Studios

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