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shruti S

  Sustainable Martech: How AI can make marketing greener, smarter, and a lot more human

  • by Brij Pahwa
  • May 7, 2025

Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach

ChatGpt

  How ChatGPT saved a life — and what it says about AI’s future in healthcare & marketing

  • by Brij Pahwa
  • May 7, 2025

A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home

martech

  MarTech Day 2025: A comprehensive analysis of the past year and future projections

  • by Brij Pahwa
  • May 7, 2025

As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future

martech

  This MarTech Day, let’s look at the top 5 MarTech trends of the year

  • by Brij Pahwa
  • May 7, 2025

The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems

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