AI is rapidly transforming digital advertising, making campaigns more efficient, targeted, and data-driven. From machine learning optimising real-time bidding to generative AI crafting personalised creatives at scale, brands are leveraging AI to enhance audience engagement and maximise ROI. Predictive analytics help advertisers place the right ads in front of the right users, while AI-powered chatbots and recommendation engines refine the customer journey.
However, with increasing reliance on AI, concerns around data privacy, algorithmic transparency, and regulatory scrutiny are growing. And at the heart of this evolving ecosystem is Google, whose AI-driven adtech solutions continue to shape the industry even as the industry itself becomes more complex and multi-faceted.
Shekhar Khosla, Vice President - Marketing for Google India, believes that AI is no longer just a tool for efficiency but a driving force reshaping the way brands connect with consumers. In a conversation with exchange4media, Khosla shared insights into how Google is leveraging AI to create hyper-personalised marketing experiences, enhance advertising efficiency, and transform consumer journeys.