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JioStar Ace

  JioStar’s A.C.E. Framework: Driving results with attention, context, and emotion

  • by Brij Pahwa
  • Mar 25, 2025

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media players and more

raid test

  Companies part of leniency scheme tipped off CCI: Report

  • by Brij Pahwa
  • Mar 25, 2025

According to a Reuters report citing sources, the scheme provided penalty waivers for companies that came forward with proof of price fixing in the industry

varun shah

  Varun Shah highlights evolution of judging at e4m Play Awards 2025

  • by Brij Pahwa
  • Mar 25, 2025

Varun Shah, Managing Partner,  Publicis Production, said there was a need to recognize diverse content — from mainstream hits to lesser-known gems

Exclusive: Pitch BrandTalk – Joita Sen of Senco Gold & Diamonds

  Consumers are looking at experiences and convenience: Joita Sen, Senco Gold & Diamonds

  • by Brij Pahwa
  • Mar 25, 2025

Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more

indian market

  $6.5+ Bn Committed to Indian Data Centres Via PE, JVs & Acquisitions

  • by Brij Pahwa
  • Mar 25, 2025

$6.5+ Bn Committed to Indian Data Centres Via PE, JVs & Acquisitions

kapital image

  Mt K Kapital Plans Second Real Estate Fund with Rs 2,500 Cr Corpus

  • by Brij Pahwa
  • Mar 25, 2025

Mt K Kapital Plans Second Real Estate Fund with Rs 2,500 Cr Corpus

martech ACE

  ACE Group Unveils 100-acre Luxury Township on Yamuna Expressway

  • by Brij Pahwa
  • Mar 25, 2025

ACE Group Unveils 100-acre Luxury Township on Yamuna Expressway

Razorpay

  Razorpay appoints Neha Mishra as Head of Events Marketing

  • by Brij Pahwa
  • Mar 25, 2025

Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG

phonepe

  PhonePe Payments

  • by Brij Pahwa
  • Mar 25, 2025

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more

marketing image-1

  2025 MarTech trends every marketer should look for

  • by Brij Pahwa
  • Mar 25, 2025

As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year

darpanmain

  AI & crowdsourcing reshaping multi-billion brand naming industry: Darpan Munjal, Atom.com

  • by Brij Pahwa
  • Mar 25, 2025

Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity

Marketing technologies

  Are you a Marketer? Here are 5 cutting-edge technologies

  • by Brij Pahwa
  • Mar 25, 2025

As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation

expert speak

  IMPACT talks to CEAT at the launch of SportDrive range of tyres

  • by Brij Pahwa
  • Mar 25, 2025

IMPACT talks to CEAT at the launch of SportDrive range of tyres

AI

  How AI is secretly powering your favourite brands—and you didn’t even know it

  • by Brij Pahwa
  • Mar 25, 2025

In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?

hul

  Hindustan Unilever adopts AI-driven ‘Sangam’ for marketing and media planning

  • by Brij Pahwa
  • Mar 25, 2025

Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market

Chief Marketing Officers

  70% of CMOs say their organisation lags in AI adoption: PWC survey

  • by Brij Pahwa
  • Mar 25, 2025

As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,

Scott Brinker

  Martech Tsunami: AI & automation fuel 27% surge as industry crosses 14,000 tools globally

  • by Brij Pahwa
  • Mar 25, 2025

In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology

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