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martech

The Great Martech Collapse? Over 1,200 Tools Vanished in a Year—Here’s Why - 20-june-4-pm

  • by Brij Pahwa
  • Jun 20, 2025

Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.


jio star

Sunny Google’s Jules vs Claude Code: Agentic Coding Tools Take Center in AI Development

  • by Brij Pahwa
  • Jun 20, 2025

Google’s Jules and Anthropic’s Claude Code represent the next wave of agentic AI coding tools—enabling autonomous, intelligent software development.


MarTech

7 in 10 Indians admit to misusing AI at work

  • by Brij Pahwa
  • Jun 2, 2025

KPMG report reveals startling trends in complacent use, governance gaps, and productivity pressures


MarTech

Inside the Martech Stack: How Indian Leaders Are Redefining Tools & Consumer Journeys

  • by Brij Pahwa
  • Jun 2, 2025

Inside the Martech Stack: How Indian Leaders Are Redefining Tools & Consumer Journeys


Rajul Kulshreshtha

Unfiltered with Rajul Kulshreshtha: On AI, growth & the marketer knowledge gap

  • by Brij Pahwa
  • Apr 23, 2025

Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology


MarTech

Global tariff wars can’t stop martech: Smarter tools, local growth, global impact

  • by Brij Pahwa
  • Apr 16, 2025

As governments continue to debate trade agreements and impose tariffs, martech stands out as a beacon of growth and innovation — agile, borderless, and indispensable to the future of global business


marketers

How marketers are using phydigital to win audiences in 2025

  • by Brij Pahwa
  • Apr 9, 2025

Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying


marketing image

Exclusive:  Housing Properties New Supply in Top-9 cities Declined 34%

  • by Brij Pahwa
  • Apr 2, 2025

Housing Properties New Supply in Top-9 cities Declined 34%


Sudhanshu Tripathi, Quick Heal

Is India ready for AI-Powered cyber war?

  • by Brij Pahwa
  • Apr 1, 2025

In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi discusses the rising tide of AI-driven cyber threats, how brands can turn cybersecurity into a competitive advantage and more


varun shah

Varun Shah highlights evolution of judging at e4m Play Awards 2025

  • by Brij Pahwa
  • Mar 25, 2025

Varun Shah, Managing Partner,  Publicis Production, said there was a need to recognize diverse content — from mainstream hits to lesser-known gems


Exclusive: Pitch BrandTalk – Joita Sen of Senco Gold & Diamonds

Consumers are looking at experiences and convenience: Joita Sen, Senco Gold & Diamonds

  • by Brij Pahwa
  • Mar 25, 2025

Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more


Razorpay

Razorpay appoints Neha Mishra as Head of Events Marketing

  • by Brij Pahwa
  • Mar 25, 2025

Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG


marketing image-1

2025 MarTech trends every marketer should look for

  • by Brij Pahwa
  • Mar 25, 2025

As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year


Marketing technologies

Are you a Marketer? Here are 5 cutting-edge technologies

  • by Brij Pahwa
  • Mar 25, 2025

As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation


indepth

India is a true microcosm of Adobe’s operations worldwide: Prativa Mohapatra

  • by Abdul Khan
  • Mar 24, 2025

Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of the Adobe Global Summit 2025 in Las Vegas


godrej-test-1

Godrej Properties Acquires 10-acre Land in Bengaluru's Yelahanka

  • by Abbas Zaidi
  • Mar 24, 2025

Godrej Properties Acquires 10-acre Land in Bengaluru's Yelahanka


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