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priyanka

Priyanka Sethi, Haier India’s Marketing Head, on Moving Beyond Off - 22 june 1 PM

  • by Brij Pahwa
  • Jun 22, 2025

Priyanka Sethi, Head of Marketing at Haier India, discusses how she’s moving beyond traditional MarTech tools to build a custom CRM ecosystem that fuels smarter marketing.


Test

Braving 2025 headwinds: How ad economy is balancing cost-cutting and growth

  • by Brij Pahwa
  • Jun 20, 2025

Experts say market instability has split ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail are negotiating harder


Test

Exclusive: Former Mahindra Top Executive is Working To Make AI More Human

  • by Martech Desk
  • Jun 12, 2025

In this exclusive conversation, Jagdish Mitra shares why empathy is AI’s missing link, the rise of “artificial empathy,” and what it means to unlearn privilege and relearn hustle


e4m MarTech Thursday Webinar

Why India’s top marketers are rewriting MarTech’s playbook

  • by Brij Pahwa
  • May 16, 2025

At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI


ChatGpt

How ChatGPT saved a life — and what it says about AI’s future in healthcare & marketing

  • by Brij Pahwa
  • May 7, 2025

A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home


https://www.youtube.com/watch?v=dCL2KkLdZqI

Fake followers. Real data. AI is rewriting rules of Influence in ₹2,500 Cr creator economy

  • by Brij Pahwa
  • May 5, 2025

At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement


Debjyoti Dutta, Maruti Suzuki

Debjyoti Dutta named CCO & VP, South-East Zone at Maruti Suzuki India

  • by Brij Pahwa
  • Apr 21, 2025

Debjyoti Dutta has been with Maruti Suzuki for over 20 years


MIB, MeitY

MIB, MeitY see key appointments

  • by Brij Pahwa
  • Apr 21, 2025

While Abhishek Singh has been appointed Director General of National Informatics Centre under MeitY, Prabhat will be Additional Secretary in the Ministry of Information and Broadcasting


marketing

5 apps every marketer should use

  • by Brij Pahwa
  • Apr 9, 2025

From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder


expert speak

IMPACT talks to CEAT at the launch of SportDrive range of tyres

  • by Brij Pahwa
  • Mar 25, 2025

IMPACT talks to CEAT at the launch of SportDrive range of tyres


Gulab

pDOOH set to become dominant player in the broader digital ecosystem: Gulab Patil

  • by Abdul Khan
  • Mar 24, 2025

Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results


hero reality

Hero Realty Appoints Rohit Kishore as Chief Executive Officer

  • by Abbas Zaidi
  • Mar 24, 2025

With over 21+ years of experience in the real estate industry, Kishore is a seasoned leader who brings a strategic vision, and a deep understanding of the real estate sector.


expert

India wins ICC Champions Trophy: JioHotstar records 85 crore views

  • by Abdul Khan
  • Mar 24, 2025

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during


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