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loudest

Deep Google’s Jules vs Claude Code: Agentic Coding Tools Take Center Stage in AI Development

  • by Martech Desk
  • Jun 20, 2025

Google’s Jules and Anthropic’s Claude Code represent the next wave of agentic AI coding tools—enabling autonomous, intelligent software development


shruti S

Sustainable Martech: How AI can make marketing greener, smarter, and a lot more human

  • by Brij Pahwa
  • May 7, 2025

Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach


third-party cookie

Google Reverses Course: Third-Party cookies here to stay — for now

  • by Brij Pahwa
  • May 5, 2025

The tech giant had earlier announced plans to phase out third-party cookies by 2022


Jaspreet Bindra

From Mad Men to AI Men: How Generative AI will forge the next marketing revolution

  • by Brij Pahwa
  • Apr 16, 2025

Jaspreet Bindra—founder of AI&Beyond and Tech Whisperer Ltd, explores how generative AI is poised to transform marketing, the challenges around data privacy and copyright, and AI ethics


acko

Marketing automation reshaping customer engagement, with Acko leading the way

  • by Brij Pahwa
  • Apr 1, 2025

The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention


indian market

$6.5+ Bn Committed to Indian Data Centres Via PE, JVs & Acquisitions

  • by Brij Pahwa
  • Mar 25, 2025

$6.5+ Bn Committed to Indian Data Centres Via PE, JVs & Acquisitions


kapital image

Mt K Kapital Plans Second Real Estate Fund with Rs 2,500 Cr Corpus

  • by Brij Pahwa
  • Mar 25, 2025

Mt K Kapital Plans Second Real Estate Fund with Rs 2,500 Cr Corpus


martech ACE

ACE Group Unveils 100-acre Luxury Township on Yamuna Expressway

  • by Brij Pahwa
  • Mar 25, 2025

ACE Group Unveils 100-acre Luxury Township on Yamuna Expressway


phonepe

PhonePe Payments

  • by Brij Pahwa
  • Mar 25, 2025

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more


Shivangi

Shivangi Shekhar joins Chord as Chief Strategy & Creative Officer

  • by Aarti Pahwa
  • Mar 24, 2025

Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)


tv

No tobacco, alcohol ads or proxies during IPL: Health ministry

  • by Abhijit Avasthi
  • Mar 24, 2025

The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on telecast, at the stadium or related events


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