Online skill-based gaming platform, Zupee, is elevating the excitement of IPL 2025 with its ‘Extra Winnings’ campaign, featuring the ‘Laga Chakka Toh Inaam Pakka’ offer for sports fans across the country. In both cricket and Ludo, a six is a game-changer. Zupee Ludo is making every six a rewarding opportunity on the Zupee Ludo app by owning the ‘Super 6’ moment in IPL.
As an Associate Sponsor of IPL on Star Sports, this is Zupee’s approach to fan engagement, where media, creative strategy, and product innovation seamlessly integrate to create a truly immersive experience. Every six hit on the cricket ground during the live matches will trigger a virtual cricket ball on the Zupee app, allowing users to unlock exciting rewards, exclusive bonuses, and special prizes in real time. By owning the ‘Super 6’ moment in IPL, Zupee is strategically leveraging contextual messaging, real-time in-app rewards, and high-impact brand visibility to maximize engagement and recall.