CERT-In investigates massive global data breach of 16B records; MeitY seeks swift action to protect Indian user data and tighten national cybersecurity protocols.
CMOs face new pressure as CFOs demand clearer ROI. A shift toward outcome-led marketing is reshaping how success is measured in 2025 and beyond.
Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.
TIMindtree has unveiled BlueVerse, its new AI business unit and platform built to help organizations scale generative AI adoption across functions.
With the addition of Sports18 channels, Star Sports now has a of 24 channels
Metafusion appoints Avinash Trivedi as CGO to lead business growth and scale operations across programmatic platforms.
An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now focuses purely on cost per reach
Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable mentorship
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs
Gyan Gupta, Chief AI Officer at AI in Action, on what it takes to move from AI experimentation to AI enablement
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
The event featured a keynote address by Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld
A fusion of two icons, one vision where heritage meets hustle
Moderated by Brij Pahwa, Editorial Lead at MarTech e4m, the session explored how leading brands are adapting their strategies in the wake of these challenges. Panelists included
GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
Atmosphere Realty Achieves Early NCD Redemption of Rs 217.9 Cr
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media players and more
According to a Reuters report citing sources, the scheme provided penalty waivers for companies that came forward with proof of price fixing in the industry
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
By signing the code, online gaming intermediaries pledge to act in good faith, ensure transparency, and prioritise user safety
