In today's fast-paced digital landscape, brands and marketers are on a mission to create a unified consumer experience by seamlessly integrating search, social, and retail platforms. This convergence is driven by the need to meet consumers at every touchpoint in their journey, ensuring interactions that transcend individual channels.
In India, the advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore, with digital marketing expected to account for comfortably more than half of total ad spend. And you better believe digital is diversifying.
Brands today are increasingly integrating search, social, and retail platforms to create seamless, end-to-end consumer journeys, ensuring that users encounter relevant, engaging, and personalised experiences at every touchpoint.