Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Metafusion appoints Avinash Trivedi as CGO to lead business growth and scale operations across digital and programmatic platforms
Honda-backed Helm.ai unveils a vision-based AI system for autonomous driving, offering cost-effective, scalable perception for EVs and connected vehicles
TIMindtree has unveiled BlueVerse, its new AI business unit and platform built to help organizations scale generative AI adoption across functions.
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Experts say market instability has split ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail are negotiating harder
Google’s Jules and Anthropic’s Claude Code represent the next wave of agentic AI coding tools—enabling autonomous, intelligent software development
Google’s Jules and Anthropic’s Claude Code represent the next wave of agentic AI coding tools—enabling autonomous, intelligent software development.
Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.
Metafusion appoints Avinash Trivedi as CGO to lead business growth and scale operations across programmatic platforms.
Repello AI secures $1.2M seed funding to automate red teaming for GenAI systems. With growing risks in AI deployment, the startup offers scalable tools for enterprise safety and compliance.
Sarvam AI launches Samvaad, a conversational AI platform that enables enterprises to deploy multilingual voice agents across 11 Indic languages.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of unifying consumer experiences.
Inside the Martech Stack: How Indian Leaders Are Redefining Tools & Consumer Journeys
At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI
An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
The tech giant had earlier announced plans to phase out third-party cookies by 2022
At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement
In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
Understanding the difference between automation and AI is more than just a technical detail—it has direct financial implications
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Moderated by Brij Pahwa, Editorial Lead at MarTech e4m, the session explored how leading brands are adapting their strategies in the wake of these challenges. Panelists included
Jaspreet Bindra—founder of AI&Beyond and Tech Whisperer Ltd, explores how generative AI is poised to transform marketing, the challenges around data privacy and copyright, and AI ethics
As governments continue to debate trade agreements and impose tariffs, martech stands out as a beacon of growth and innovation — agile, borderless, and indispensable to the future of global business
Each of whom has made a significant impact on the industry through their work and thought leadership
Valerie Pinto has been the company’s CEO for over 10 years
Housing Properties New Supply in Top-9 cities Declined 34%
In this week’s e4m Martech webinar, multiple leaders talked about the evolution of martech in the healthcare sector
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally
Atmosphere Realty Achieves Early NCD Redemption of Rs 217.9 Cr
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
$6.5+ Bn Committed to Indian Data Centres Via PE, JVs & Acquisitions
Mt K Kapital Plans Second Real Estate Fund with Rs 2,500 Cr Corpus
ACE Group Unveils 100-acre Luxury Township on Yamuna Expressway
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
