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  Exclusive: Former Mahindra Top Executive is Working To Make AI More Human

  • by Martech Desk
  • Jun 12, 2025

In this exclusive conversation, Jagdish Mitra shares why empathy is AI’s missing link, the rise of “artificial empathy,” and what it means to unlearn privilege and relearn hustle

chatgpt

  India tops in ChatGPT Usage, Beating US in Monthly Traffic by 12% and in AI Adoption

  • by Martech Desk
  • Jun 12, 2025

India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.

chatgpt

  India tops in ChatGPT Usage, Beating US in Monthly Traffic by 12% and in AI Adoption

  • by Martech Desk
  • Jun 12, 2025

India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.

https://www.youtube.com/watch?v=dCL2KkLdZqI

  Fake followers. Real data. AI is rewriting rules of Influence in ₹2,500 Cr creator economy

  • by Brij Pahwa
  • May 5, 2025

At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement

marketing

  5 apps every marketer should use

  • by Brij Pahwa
  • Apr 9, 2025

From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder

sam altman

  OpenAI Announces GPT-5: Here's what we know so far

  • by Brij Pahwa
  • Apr 9, 2025

GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing

marketers

  How marketers are using phydigital to win audiences in 2025

  • by Brij Pahwa
  • Apr 9, 2025

Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying

cookie

  The decline of third-party cookies: Are marketers ready?

  • by Brij Pahwa
  • Apr 9, 2025

For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click

ai

  Is Gen AI stealing data? The global legal war that could change the internet forever

  • by Brij Pahwa
  • Apr 1, 2025

Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries

AI

  46 Trillion Minutes Strong: TV’s unmatched dominance in content consumption

  • by Brij Pahwa
  • Mar 26, 2025

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

JioStar Ace

  JioStar’s A.C.E. Framework: Driving results with attention, context, and emotion

  • by Brij Pahwa
  • Mar 25, 2025

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media players and more

Razorpay

  Razorpay appoints Neha Mishra as Head of Events Marketing

  • by Brij Pahwa
  • Mar 25, 2025

Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG

Scott Brinker

  Martech Tsunami: AI & automation fuel 27% surge as industry crosses 14,000 tools globally

  • by Brij Pahwa
  • Mar 25, 2025

In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology

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