CMOs face new pressure as CFOs demand clearer ROI. A shift toward outcome-led marketing is reshaping how success is measured in 2025 and beyond.
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
IMPACT talks to CEAT at the launch of SportDrive range of tyres
As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,
