Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.
Priyanka Sethi, Head of Marketing at Haier India, discusses how she’s moving beyond traditional MarTech tools to build a custom CRM ecosystem that fuels smarter marketing.
TIMindtree has unveiled BlueVerse, its new AI business unit and platform built to help organizations scale generative AI adoption across functions.
OpenAI CEO Sam Altman predicts a major AI breakthrough by 2026. Experts remain skeptical, urging careful assessment of technological and ethical hurdles.
Repello AI secures $1.2M seed funding to automate red teaming for GenAI systems. With growing risks in AI deployment, the startup offers scalable tools for enterprise safety and compliance.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.
At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor
A fusion of two icons, one vision where heritage meets hustle
GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
According to a Reuters report citing sources, the scheme provided penalty waivers for companies that came forward with proof of price fixing in the industry
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
Zarrar Don was earlier CRO - Business News at News18 Studios
