Priyanka Sethi, Head of Marketing at Haier India, discusses how she’s moving beyond traditional MarTech tools to build a custom CRM ecosystem that fuels smarter marketing.
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now focuses purely on cost per reach
Pavan Wani, Category Lead - Pain & Respiratory, Haleon ISC speaks on enduring success of its legacy brands, importance of driving education to bust myths, innovations, new launches and more
From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,
